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I’m a very understanding person. I always put myself in the other person’s shoes and try to understand what they’re feeling, what they’re thinking and where they come from. I try to never be judgemental and to always give people the benefit of the doubt.
Showing posts with label Official. Show all posts
Showing posts with label Official. Show all posts

Official: BMW, Toyota outline new tech joint venture, new sports car

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BMW Group and Toyota Motor Corporation Deepen Collaboration by Signing Binding Agreements

Fuel Cell System, Sports Vehicle, Lightweight Technology and Lithium-air Battery Collaboration to Commence

Munich - BMW Group and Toyota Motor Corporation (TMC) are pursuing their successful strategic long-term cooperation in the field of sustainable mobility today by signing binding agreements aimed at long-term collaboration between the two companies for the joint development of a fuel cell system, joint development of architecture and components for a sports vehicle, and joint research and development of lightweight technologies. These agreements follow a memorandum of understanding signed in June 2012.

Furthermore, BMW Group and TMC also today signed a binding agreement to commence collaborative research on lithium-air batteries, a post-lithium-battery solution. This agreement marks the second phase of collaborative research into next-generation lithium-ion battery cells that commenced in March 2012.

The main points of the agreements are:

1. Fuel cell system
The companies are convinced that fuel cell technology is one of the solutions necessary to achieve zero emissions. BMW Group and TMC are to share their technologies and to jointly develop a fundamental fuel-cell vehicle system, including not only a fuel cell stack and system, but also a hydrogen tank, motor and battery, aiming for completion in 2020.
- The companies are to collaborate in jointly developing codes and standards for the hydrogen infrastructure which are necessary for the popularization of fuel cell vehicles.

2. Sports vehicle
The companies agreed to set-up a feasibility study to define a joint platform concept for a mid-size sports vehicle that is to be completed by the end of 2013. The two companies aim to combine each other's technology and knowledge at a high level to maximise customer satisfaction. Both companies are to share the vision to further collaborate in the field of sports vehicle development.

3. Lightweight technology
The companies are to jointly develop lightweight technologies for vehicle bodies using cutting-edge materials such as reinforced composites, with an eye to utilize these technologies in cooperation on the joint development of a sports-vehicle platform as well as other BMW and TMC vehicles.

4. Post-lithium-battery technology
The companies are to begin joint research with a goal to develop a lithium-air battery with energy density greatly exceeding that of current lithium-ion batteries.

Norbert Reithofer, Chairman of the Board of Management of BMW AG said: "TMC and the BMW Group share the same strategic vision of future sustainable mobility. In light of the technological changes ahead, the entire automotive industry faces tremendous challenges, which we also regard as an opportunity. This collaboration is an important building block in keeping both companies on a successful course in the future."

Akio Toyoda, President of TMC said: "It is just over a year since we signed our collaborative MoU, and with each day as our relationship strengthens, we feel acutely that we are making steadfast progress. Now, we are entering the phase that promises the fruit. While placing importance on what we learn from the joint development, we will work hard together in reaching our common goal of making ever-better cars."

BMW Group and TMC first agreed to form a medium-to-long-term collaborative relationship for developing next-generation environment-friendly vehicles and technologies in December 2011, at which time the two companies also signed a contract under which BMW Group is to supply highly efficient diesel engines to Toyota Motor Europe. BMW Group and TMC ? as long-term strategic partners ? have since continued their joint efforts to realize sustainable mobility for the future.

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Official: Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

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HYUNDAI SCORES WITH ALL-NEW ADS DURING SUPER BOWL XLVII

Cars Take Center Stage as Super Bowl Advertising Veteran Illustrates Performance and Functionality with Humor and Fun

COSTA MESA, Calif., January 23, 2013 – In its sixth consecutive year as a Super Bowl advertiser, Hyundai tackles the Big Game action with five game-day ads, including four all-new spots. Two of the new ads are slotted for the pre-game show and two are scheduled to air in-game. With clever interpretations of real life moments that position a Hyundai vehicle as the ultimate sidekick and partner-in-fun, Hyundai aims to take a tongue-in-cheek approach to Super Bowl advertising. The spots use humor to highlight vehicle performance and function in a fun and memorable way. Creative was developed by Hyundai's agency of record, INNOCEAN USA.

Headlining the Super Bowl advertising blitz is Hyundai's 60-second pre-kick spot titled "Epic PlayDate." Inspired and made possible by the all-new seven-passenger Santa Fe, the ad takes viewers on an unforgettable and epic play date with the Santa Fe as a key player, packing in fun for the whole family. The ad features a cameo and soundtrack of a brand new track written exclusively for Hyundai by a legendary alternative rock band.

"Team," a 30-second in-game spot running in the first quarter, is a pint-sized ode to the action movie genre. A unique twist on a classic 'tables turned' tale, we follow a young boy as he recruits his own dream team to take on the neighborhood troublemakers. The all-new seven-passenger Santa Fe once again takes an active role helping the young boy and his mom gather a team to step up to the challenge.

"Stuck," a 30-second in-game spot running in the second quarter, takes viewers on a classic American road trip. In a tale told with observational humor and a little bit of empathy, viewers are taken on a journey through the eyes of a young couple as they encounter and get "stuck" behind some unexpected things on the road. But through it all, the Sonata Turbo allows them to dodge and quickly pass the obstacles with ease.

The fourth 30-second spot, "Excited," airs during the pre-game show with a voiceover any true sports driving enthusiast will recognize. The commercial features a 429-horsepower, 8-speed Genesis R-Spec racing around a track as the dramatic play-by-play is voiced by the eminently passionate sportscaster, Gus Johnson.

"Cars have become more than just a means of transportation – they can play an active role in empowering us throughout our everyday adventures, large and small," said Steve, Shannon, vice president of Marketing, Hyundai Motor America. "This year we developed a creative campaign that demonstrates the many ways that Hyundai is 'there for you' as a true partner-in-fun. Whether it's swiftly and safely maneuvering the unforgiving road in a Sonata Turbo or piling everyone in the Santa Fe for the ultimate play date, Hyundai is the perfect companion throughout all life's experiences."

The fifth and final spot "Don't Tell", which cleverly celebrates quality family time with Mom and Dad, will air during the pre-game show.

The all-new Santa Fe is the most valuable player this year, starring in three of the five Super Bowl advertisements. Santa Fe delivers Hyundai's recipe of bold design, high-output powertrains with Gasoline Direct Injection (GDI) and a host of features to please drivers and passengers with high expectations for functionality, versatility and comfort.

"The creative for this year's Super Bowl is the most innovative work we have created for Hyundai to date," said Greg Braun, executive creative director at INNOCEAN USA. "Hyundai connects with consumers by continuously being culturally relevant, and these new spots are a clear expression of that notion. Our Super Bowl campaign as a whole is meant to tell fun, relatable stories that depict our heroes - the people who drive our cars - and ultimately relay the message that Hyundai vehicles enable and inspire them to participate in the fun moments in life."

Hyundai is also leveraging various social media channels to add an interactive element to the campaign that will drive additional anticipation and awareness for the Super Bowl spots. Using the social power of Facebook, Hyundai offers viewers an entertaining dual-screen experience that really allows them to get in the game.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

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Official: 2014 Nissan GT-R squeaks in under $100k*, Murano CrossCabriolet priced, too

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You are here: Auto News > 2014 Nissan GT-R squeaks in under $100k*, Murano CrossCabriolet priced, too

2014 Nissan GT-R - front three-quarter view, white

Another year, another price hike for the ridiculously awesome Nissan GT-R. When the GT-R was introduced for the 2008 model year, it had a starting price of $69,850, increasing steadily each year up to $96,820 for 2013, and now Nissan has announced that the 2014 GT-R will have a base sticker price of $99,590 (*not including the destination charge, which has not been announced yet).

More than just a simple price hike, the 2014 GT-R gets some upgrades, continuing the model's other longstanding tradition – continuous improvement. While there has been no increase in power, Nissan says the 545-horsepower, twin-turbo V6 now has better response in its mid- and upper-rpm ranges. Nissan has also improved the car's handling, giving it different shock absorbers, springs and a reworked front anti-roll bar, along with "increased body rigidity," though it doesn't specify how the latter is accomplished. The changes are said to lower the coupe's center of gravity and further improve its (already spectacular) handling. A few styling tweaks include the addition of a Premium Interior Package offering hand-stitched red leather seats, a color pattern for the steering wheel on the $109,300 GT-R Black Edition and an engraved aluminum plate showing the owner who built their car's engine.

Along with the announcement of the 2014 GT-R, Nissan also released details for the 2014 Murano CrossCabriolet. The big – but not surprising – news is that Nissan has lowered the price of its slow-selling crossover convertible to $41,995, representing a price drop of just over $2,500. Aside from price, model year changes include two new exterior colors and redesigned 20-inch wheels.

Scroll down for the press release for both the GT-R and the Murano CrossCab.
Nissan Announces U.S. Pricing for 2014 GT-R and 2014 Murano CrossCabriolet

FRANKLIN, Tenn. – Nissan North America, Inc. (NNA) today announced U.S. pricing for the 2014 Nissan GT-R and 2014 Nissan Murano CrossCabriolet. Both vehicles are on sale now at Nissan dealers nationwide.

For the 2014 model year, Nissan builds on GT-R's already legendary status through increased performance, higher levels of craftsmanship and an all-new optional Premium interior, which features hand-stitched Amber Red semi-aniline leather appointments (front seats only). In addition, torque response at middle RPM range (4500~6000 rpm) and acceleration at high RPM's (above 6000 rpm) have been improved versus the 2013 GT-R.

Manufacturer's Suggested Retail Prices* (MSRP) for the 2014 Nissan GT-R include:

GT-R Premium $99,590 USDGT-R Black Edition $109,300 USD
The Nissan Murano CrossCabriolet, now in its fourth model year, features a unique combination of open-air motoring in an all-wheel drive crossover. For 2014, the MSRP has been lowered by $2,545 USD. Enhancements include a revised exterior color palette and a new 20-inch aluminum-alloy wheel design.

Manufacturer's Suggested Retail Prices* (MSRP) for the 2014 Nissan Murano CrossCabriolet include:

Murano CrossCabriolet AWD $41,995 USD
About the 2014 Nissan GT-R
Following performance enhancement last year that upped the horsepower and torque of the GT-R's advanced VR38DETT 3.8-liter twin turbo V6 to 545 hp and 463 lb-ft of torque, the development and refinement of Nissan's legendry supercar continues for the 2014 model year.

Among the notable modifications are improved engine response in the mid- and upper-rpm ranges, increased body rigidity and specification changes to the shock absorbers, front anti-roll bar and springs that result in a lower center of gravity. The result is improved high-speed handling and more refined ride comfort. As in previous years the GT-R engine is hand-assembled in a special clean room – for 2014 an aluminum nameplate is added to each engine showing the name of the individual engine builder.

Other changes include the addition of a new Premium Interior Package, which features hand-stitched Amber Red semi-aniline leather appointments (front seats only). A new red-accented steering wheel is added to Black Edition models.

The interior again features sculpted performance bucket seats for an optimal driving position and a cockpit-style instrument panel with a large center-mounted tachometer and multi-function display – which includes mechanical and driving information, as well as an on-board driving recorder. A specially designed 11-speaker Bose® sound system – which provides sound quality suitable for a supercar, is standard – along with a RearView Monitor.

The 2014 Nissan GT-R is offered in two models – GT-R Premium and the GT-R Black Edition with special lightweight black aluminum forged RAYS® wheels, unique red and black interior, Recaro® leather-appointed seats and a unique dry carbon fiber rear spoiler.

About the 2014 Nissan Murano CrossCabriolet
The 2014 Nissan Murano CrossCabriolet continues to provide a unique, all-season perspective on driving as the world's first all-wheel drive crossover convertible. The Murano CrossCabriolet's designers rethought the convertible experience by rethinking the trunk – giving it an extraordinarily engineered, fully automatic cloth convertible top that folds to about the size of a 2-seat roadster top. As a result, there's ample room for four adults and plenty of cargo space with the top up or down.

Two new exterior colors are offered: Midnight Garnet and Gun Metallic, along with carryover colors Super Black and Pearl White. The standard 20-inch split 5-spoke titanium finish aluminum-alloy wheels have also been redesigned.

Inside, the luxurious interior starts with the foundation of the top-of-the-line Murano LE AWD and takes it to the next level of standard features and convenience. Premium materials are used throughout, with standard leather-appointed seats, unique wood-tone trim tuned to match each of three available interior colors (Black, Cashmere and Camel), and available premium double-stitched pattern leather-appointed seating. Every CrossCabriolet also comes with standard Bluetooth® Hands-free Phone System, Bose® premium audio system, SiriusXM Satellite Radio (SiriusXM subscription required, sold separately) and RearView Monitor. An advanced Nissan Navigation System with NavTraffic Real-Time Traffic Information (SiriusXM subscription required, sold separately), Bluetooth® Streaming Audio, Voice Recognition and 7-inch VGA touch screen is also available.

The Murano CrossCabriolet shares its drivetrain with the hardtop Murano – starting with the proven "D" platform and standard 3.5-liter 24-valve DOHC V6 producing 265 horsepower and 248 lb-ft of torque. The engine is mated to a second-generation Xtronic CVT® with Adaptive Shift Control (ASC) for sporty response and smoothness. All 2013 Murano CrossCabriolets include Nissan's intuitive all-wheel drive system.

Standard safety features include the Nissan Advanced Air Bag System (AABS) with dual stage supplemental front air bags, front seat side-impact supplemental air bags, door-mounted curtain side-impact supplemental air bags, front seat Active Head Restraints, and Dual Pop-up Roll Bars for rear passengers.

About Nissan North America
In North America, Nissan's operations include automotive styling, design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 and 2011 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information about Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.Infiniti.com.

With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.8 million vehicles in 2011, generating revenue of 9.4 trillion yen ($118.95 billion US). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.

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