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I’m a very understanding person. I always put myself in the other person’s shoes and try to understand what they’re feeling, what they’re thinking and where they come from. I try to never be judgemental and to always give people the benefit of the doubt.

Seth Godin, author of Best-sellers and contractor Quick Hits

Seth Godin is the author of 14 books that have been translated into more than 30 languages. Covering topics such as the distribution of ideas, marketing, leadership and change, every pound earned bestseller status. As an entrepreneur, Godin has stood at the other end of the spectrum too. His new company, Squidoo.com, however, is ranked by Quantcast top 125 sites in the United States (of traffic). Squidoo.com encourages users to provide content on any area of interest.

This year marks the 10th anniversary of Godin's book, " purple cow: transform your business by being remarkable. "" Godin was kind enough to share advice in the spirit of 'Purple cow' for readers of the Blog to dream of Sam".

Seth Godin: In a world of media overload, the only way for a brand to grow, a person gifted to get hired or organization to succeed is for them to be noticed, appreciated and connected. But what kinds of ideas spread? The ideas we are talking about, which are remarkable.

All outstanding means must"stress,"and the challenge is therefore to make interesting to talk about work. Obnoxious is not worth talking about, neither is selfish or boring.

Play it safe might be uncomfortable, but it is not sure... because it is invisible.

And the essence of your work will be the promises you made (and keep). Once make you a promise, then, by all means play safety in respect of this promise.

Thanks for reading!  Stop page Web de Seth Godin and check the Blog dream of Sam in two weeks on the Oct, for another interview!

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