John Arrow is the CEO of mutual Mobile. Based in Austin, Texas, mutual Mobile creates mobile solutions for the brands Audi, Google, Xerox and Citi, among other clients. This week on the Blog of dream of Sam, arrow hand on start-up, by rotating your first profit and focusing on the present.
Sam dream blog: you wrote an eBook of 14 years. How important do you think it is for children or adolescents to reach into the technology from the beginning?
Arrow John:What is so amazing is, you walk into a coffee shop or an airport, and you see these little children using iPads, which is crazy to think. There are children starting today with the technology when they are literally one or two. Before you can speak or walk, they use the paradigm next technology. An early start on the means that the technology almost becomes an extension of yourself.
If you are familiar with Malcolm Gladwell and the rule of outlier of 10,000 hours, it is something that we certainly share. If you can get those 10,000 hours before you are 20, it certainly makes a huge difference if you want to make a career out of it.
SDB: When you thought turning your first profit, you focused on the contribution of $1, then $10. What is it you that allows you to be patient, instead of thinking, I have to do a whole bunch of money immediately?
SDB: Is the key to this approach to have a good test group?
Arrow John: I'd say the best way is following the scientific method. You could have a strong intuition that there is something, that there's a good chance of success, but you don't know yet. How can you make a hypothesis that can be quickly proven or permanent? How it is reduced and test it? Many times, you can do so simply by buying a few Google AdWords or some Facebook ads and see if your offer is compelling enough to get people to click on it. If this is the case, it is probably something out there. Why don't you try taking a few steps more away? You can perform the following steps which will help you to avoid making any large capital investment from the start. I'm really optimistic about people testing something for almost for free and then find how resize it.
SDB: Gaining difficult credibility from the beginning?
Arrow John: From the point of view of the new undertaking, I do not think it should be. As long as you sell not the bids of 10 million $ on the first day and you do more stepping stones, credibility is not a problem. If you look at mutual Mobile, we have worked with progressively larger and larger companies, and we have solved projects more complex and more difficult. There no need to be an objective to work with a company of the Fortune 100 on the first day. It should be a goal to say, 'how can I prove the model? "How can I deliver value to a customer from the beginning?" If you do this, it is only a small leap of faith to work with a bigger business on a more complex question. Fortunately, there are clients that exist at all stages. This means that you should not have a credibility problem if you can understand the appropriate starting point.
SDB: I read on your sailboat called the present Moment. How did you learn to balance your stay this vs thinking ahead?
Arrow John: [Recently], we had this horrible storm here in Austin. On the Lake, the wind hit particularly hard Marina. Half a dozen sailing ships sank, including the present moment. I think that the issue is still a very good question. I think [remain present] is the only way to operate and be happy. You cannot rely on being happy at a later date. It is just a mirage. It is good to have goals, but if you're waiting on these external objectives to determine your happiness, you lose your days now. It is extremely important to enjoy the journey.
Especially with a new company, when you spend 10 to 15 hours a day of work, if you are not happy to do that, you lose a huge part of your life and you should probably go do something else. There will be difficult times, but you should be able to by those. If you are really unhappy to do something, go find another this time.
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